The term "DESHI" is derived from "Bangladesh" and implies pride in one's culture and heritage. Beginning in 2013 with the launch of Roots Air BD, an online radio station, and our first launched Digital Product, our story is a testament to our unwavering dedication to creativity and innovation.
Over the years, we've evolved from our radio roots to become a renowned studio, making a mark with extraordinary VFX work in music videos and expanding our portfolio to include a diverse range of projects, from designing websites and apps for fashion houses and perfume stores to portfolio websites, e-commerce app platforms, and even music album launches.
Our journey took a meaningful turn when we partnered with NGOs, creating educational content for Rohingya children during the Rohingya refugee crisis.
From there, we played a pivotal role in the FinTech industry's growth in Bangladesh, combining our design expertise with innovative FinTech solutions that transform user experiences. Then, we ventured into the international scene, collaborating with Canadian companies in FinTech, supporting global gig platforms, and positively impacting the Environmental Health & Safety industry.
Join us on this remarkable journey as we continue to shape the future through the transformative power of design. Whether you seek to create an unforgettable user experience, elevate your brand, or drive innovation, DESHI UX is your partner in bringing your dreams to life!
In 2023, DESHI UX embarked on a new chapter, (previously knows as Funk Noodles Studio) registered proudly in Toronto, Canada, armed with over a decade of industry knowledge and a relentless commitment to innovation.
Our journey is anchored in a dual mission: to deliver unparalleled User Experiences to our valued partners and to empower organizations with the tools they need to optimize their product development and design processes.
We helped create a safer and more sustainable world through design thinking practices and product design services to Environmental Health & Safety organizations and their customers from the US, Canada, and Europe.
Our team have crafted digital product experiences for DoorDash, Uber, and Lyft gig workers, empowering them with instant access to their earnings and digital banking solutions.
We have built B2B and B2C Financial SaaS solutions from inception, encompassing Super Applications, Websites, Video Production, Game Design, and every requirement to ensure an exceptional user experience and achieve business objectives for bKash.
We helped establish the Design Operational Processes (DesignOps) for a more efficient and thriving product team.
In 2023, bKash became the first-ever unicorn startup from Bangladesh with a valuation of $2 billion and a consumer base of 70 Million registered Bangladeshi adults.
We had the opportunity to work with Various NGOs like UNICEF, Translators without Borders, and No Strings International during the beginning of the Rohingya refugee crisis.
A team of more than 50 talented people worked under the Funk Noodles Studio banner to create educational content for Rohingya refugee children that taught them about hygiene and mental health and helped them cope with the struggles of living in a refugee camp.
Our team helped with the design and product launch of IQVIA HCP Space, a digital engagement platform for healthcare professionals. This platform still connects healthcare professionals across the Middle East, Africa, South Asia, and Europe.
What started as a passion project with a couple of friends working a side hustle after university hours became a professional studio with the support of the Dhaka-based music community. From Brand Design, Product Design and Development, Photography, Audio Production, TVC, VFX, and Marketing to Music Video Production, we managed and delivered 100+ projects—all in the name of Funk Noodles Studio.
This is our first Digital Product, the first online radio station in Bangladesh that took the user-centric approach of streaming live concerts and regular online shows. This later expanded into a magazine and a merchandise hub for arts and culture-related goodies.
